The Strategic Designer: Tools and techniques for managing the graphic design process
As competition in the design profession grows, designers need new approaches to position themselves not only as creative thinkers but as strategic partners. Based on over 100 interviews with designers, rsearchers and educators, The Strategic Designer provides an overview of design process best practices.
Design for Online Engagement: SEO, Content and Design Optimization for Designers and Editors
At the core of online communication is the goal of creating a mutually beneficial relationship between a brand and an audience. This book
provides you with all the tools you need for creating awareness for your
site, promote your content, designing great user experiences and
measuring your success.
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