About

With over 25 years experience, Dave Holston has worked in the fields of public affairs, marketing, advertising, communication planning and design management for some of the worlds largest organizations – helping them take a strategic design approach that integrates organizational goals, internal and external analysis and implementation. 

As the Director of Strategic Design Management at The University of Texas at Austin, Dave is responsible for the development and management of the university's brand as well as leading a nationally recognized design team in the creation of print and Web collateral, marketing research, advertising, brand and identity management, news communications, social networking campaigns and Search Engine Marketing initiatives. 

Prior to working with the university Dave served as lead designer for General Electric, Martin Marietta and Lockheed Martin Services companies. He has also held the position of Senior Art Director at the Philadelphia advertising firm Signature Communications, and later creative director for the European PC game developer Blue Byte Software. Throughout his career Dave has focused on positioning design as key component of business success.

In his book, The Strategic Designer: Tools and techniques for managing the design process, Dave presents a framework that helps graphic designers manage the increasing complexity of design problems, design "in context" to their target audiences and be accountable through measurement.