Design education: Business gets design. Does design get business?

I've come across a number of online conversations about integrating creative thinking into business education. This is a great idea, and has already been adopted by several business schools such as the Rotman School of Management. However the broken cog in the design/business machine is not with business education, but I believe rests with design schools. Consider that most design programs do not introduce students to business fundamentals (strategy, research, measurement) unless they pursue a masters degree. These schools are doing a disservice to these undergraduate students by not integrating business principles into the foundation of design curriculum.

I believe we need business faculty in design schools as much as business schools need design faculty. Until this shift happens, designers will continue to be trained as tacticians.

Here is a link to a current conversation on the DMI LinkedIn page:

http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers&discussionID=13175360&gid=102921&commentID=12299068&trk=view_disc