Branding is the foundation of an organizations communication efforts. Beyond logos and identity elements, brand is the articulation of an organizations ethos through its behaviors, the products and services it offers, and the communication it has with its audiences. In the Strategic Designer Brand Development Workshop you will learn a series of tools and activities to help you uncover your organizations brand vision, understand your audience perceptions, define your brands promise and articulate the brand through creative development and communicate the brand to stakeholders. The Strategic Designer Brand Development Workshop is hands-on and activity-based, taking you through the entire branding process from start to finish.
What you will learn
This workshop takes participants through a nine phase brand development process including discovering the organizations image, the brand vision, the brand perception, brand promise, the brand audience, positioning and brand ROI, brand creative development and communicating the brand to constituents.
- Refine your organizations positioning
- Learn the methodology for developing a strategic branding
- Link your organizations goals to its behaviors
- Align stakeholders and build internal support for the brand
How you will benefit
Learn how to raise the level of design conversation with clients from tactical design execution, to a strategic framework for expressing organizational goals. Participants will learn the fundamentals of brand planning, research, implementation and measurement. In the end you will have a series of powerful tools and activities you can use to guide clients through the brand process.
Who should attend
This workshop is appropriate for designers and communicators who are interested in learning how to guide their organizations and clients toward thoughtful brand expressions.
