Design strategy links business goals, research and design to develop meaningful, targets design solutions. Though most designers rely on their clients to accurately describe their business, often clients are unable to articulate their strategic goals, making it virtually impossible for designers to create anything meaningful. The Design Strategy Workshop gives designers the tools to help clients express their business needs in a way that is actionable through design.
What you will learn
Fortunately there are a number of useful business analytic tools available for designers to call upon that allow them to understand important aspects of their client’s organization. These tools help designers and clients identify new opportunities by looking at the goals of the organization, its strengths and weaknesses, the environment and the competitive landscape. When married with an understanding of audience behavior, motivations, needs, experience and demographics, designers are able to create a more vivid picture of how design can help organizations succeed.
- Help clients articulate their strategic design goals
- Learn the fundamentals of developing business strategy
- Defining business goals
- Understanding audience needs
- Surveying the competitive environment
- Discover tools for linking design to business
- Manage differences in design and business thinking
- Develop design solutions based on business needs
How you will benefit
The ability for designers to link business strategy to design decisions is a key step in elevating the role of the designer. The ability to converse with clients in the language of business positions designers as strategic partners and trusted advisors.
Who should attend
This workshop is appropriate for designers and design managers who are interested in grounding their design decisions in their clients business goals.
