Successful designers are passionate about strategy

Dave Headshot2.jpg

Dave Holston
Communications, Design and Brand Strategist, Author, Speakern
trategy

In doing research for the book The Strategic Designer: Tools and techniques for managing the design process, I had the opportunity to interview over 100 leading design strategist, researchers and educators. I learned a great deal about the nature of creativity and design from these conversations, but there was one thing that stood out for me - successful designers are passionate about strategy. 

 

As competition in the design profession grows, designers need new approaches to position themselves not only as creative thinkers but as strategic partners. I’ve tried to share these insights through books, workshops and courses. 

 

For the past twenty five years I've worked in public affairs, marketing, advertising, communication planning and design management for leading organizations including General Electric, Martin Marietta, Lockheed Martin, The University of Texas and the Georgia Institute of Technology – helping them take a strategic design approach that integrates organizational goals, internal and external analysis and implementation. When I'm not thinking about communication and design I can be found playing old blues tunes on my National Steel guitar, drawing, sailing, writing or just hanging out with my wife, two daughters and our hound dog Violet in beautiful Midtown Atlanta.

 

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Speaking and Workshops
 

I’ve presented to design, communication, and public relations professionals across the country. I strive to bring the concepts I’ve written about to life through engaging, challenging, and insightful lectures and workshops.

Some of the places I've presented include:  

University and College Designers Association (UCDA) Design Conference, Austin, Nashville

Council for Advancement and Support of Education Design Conference, Austin, TX

HOW Design Conference, Boston, Denver, Austin


Destination Design Management Conference, Los Angeles, CA

National Education Association, Editors Conference, San Diego, CA

eMarketing Principles Conference, Austin, TX 


Council for Advancement and Support of Education District IV Conference, Austin, TX 

Museum of Design Atlanta, Atlanta, GA


Assoc. of Registered Designers (RGD), Toronto, Canada

Trinity University, San Antonio, TX 


Assoc. Registered Graphic Designers (RGD) Design Thinkers Conference, Toronto, Canada 


Adobe Digital Publishing Suite Webinar 


Canadian Assoc. for Univ. Continuing Education Design Competition, Canada

American Institute of Graphic Arts (AIGA) - Strategic Designer Workshop, Boston, MA 


Assoc. Registered Graphic Designers (RGD) - Show Me, Don't Tell Me Webinar 


Assoc. Registered Graphic Designers (RGD) - Gaining Respect as a Design Thinker Webinar 


Mohawk Industries - Strategic Design Workshop, Calhoun, GA


ConFab, Philadelphia, PA