Creative Director 1999 - 2000
Brand and marketing strategy
With improvements to broadband streaming music and video became an option for most households. Wavefly provided anytime, anywhere access to personalized media experiences and information through internet appliances and media gateways, providing the technology infrastructure for audio, video, voice and data communications and distribution over personal area networks.
We directed our sales efforts toward businesses that had long standing consumer brands, like Sony and Mac, that had existing base of customers. These businesses focus on providing products bundled with interactive services aimed at winning customer loyalty and enhancing customer relationships to capture their lifetime value.