The University of Texas at Austin
Director of Strategic Design 2001 - 2011

Brand creation and management, web redesign, office creation

What Starts Here Changes the World
As a kid growing up in New jersey I knew the popular University of Texas Hookem’ Horns hand sign from watching college football. But like most people, that’s all I knew about this leading public research university. When I arrived UT Austin they had what can only be explained as accidental branding. There were no brand guidelines, no messaging architecture, not even an official wordmark. With my background in corporate branding and advertising I could not wait to start building a structure that accurately reflected the mission and vision of this incredible organization.

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Web Redesign
The University of Texas at Austin's home page, Web

Central (, averages about 170,000 unique visits (and more

than 4.3 million hits) a day and is the largest opportunity the university has to communicate with a varied audience of faculty, staff and students, prospective students/parents, alumni and friends, corporate partners, media and the public.

Building a Creative Team
I hired the best talent I could find and transitioned staff that were not a good fit out of the office.  My goal was to bring in hybrid designers capable of working in print or web. I also wanted people with sophisticated design and editorial sensibilities that would elevate our communications. Fortunately, Austin is a creative hub and I was able to find some extremely talented people to work with.  The work speaks for itself. Over my ten years as Director the creative team won over 30 national design awards.